Goddess Fit In Mccormick Ranch With Jodi Stokes

Dated: 03/29/2017

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Interview with Jodi Stokes

In one of my previous lives, I was Director of Health and Fitness at a large organization in Connecticut. I operated a fitness center and gym as part of that - it's a tough business ... no matter what. I knew that when I sat down and talked to Jodi Books-Stokes, she was going to have something special otherwise she wouldn't have made a success in her first year. In fact, a year ago when she first opened Goddess Fit, I said to myself that this sounds like a place that I would want to go ....



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Describe your business.

Arizona's only All Women's Gym Facility Women Preferred Dude's Day on Saturday mornings when guys come with a normal drop-in fee for classes or work out in the gym.


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What made you decide to open this business?

When I was in California I ran different gyms ... I was proficient in opening other people's gyms.You can make projections of what you think will happen and what you've experienced in the past but at the end of the day it's got to work for this gym.

What was it like when you first started?

Lots of marketing. I just moved back here even though I grew up here. I went to networking events and introduced myself to women's groups. I had worked on finding out what it would look like to open a gym franchise but after so much work, I realized that I've been doing things by myself for this long - I decided I was going to do this on my own. I wanted to make sure that I thanked everyone after I opened because there were so many women and men as well who supported me.

What makes Goddess Fit unique?

We have a Doggy Boot Camp when you need to work out and your dog needs a walk. We also do corporate wellness. One of great offerings is the SpiVi which is a 3D simulator system so that you feel as if you're actually biking through France or by the ocean.


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Can you help women who are aging or have special needs?

Women have to work smarter, not harder. We lose muscle tone, collegen .... Cardio vascular and stamina are important light building muscle. Ebb and flow .... Start slow.

What has surprised you most when owning a business?

Actually, when I first opened I knew that we had these new pieces of equipment and these "techie" things but I didn't know how great we would be received in the community. When women get to know me, they're happy for me and they want to see Goddess Fit thrive and grow. I'm really genuine and people matter to me.

What would your customers say they love most about your business?

It's warm and inviting. It's important to me that everyone feel really comfortable here. We have things that can take your mind off the fact that you're exercising. You can cycle and watch your little avatar cycle through Norway. Our treadmills are virtual treadmills. You can walk in San Diego if you want to or listen to seagulls. You get one FREE personal training session and that trainer can tell you what you should be doing. We need to work on your bones. In class I remind everybody why we're doing what you're doing to stay healthy. Not necessarily thin. And then you meet a community of women and we support each other.

What’s the most memorable experience you’ve had working with a customer?

Members ... what's the most memorable member experience .... a running club. I had a running club - I trained a group of women to run a half marathon. Many of the women had never been into running before. Jodi says you have to learn to run from the right people. There's a proper gait ..... Jodi likes running ... Three of the women had never run before. I love training! Training people to do something they never thought they could do. And then they're crying at the end. I'll be doing my 30th half marathon in Big Sur right around my Birthday.

You've got a background, you didn't get into this cold, did you?

I've been in this 30 years. I have an Exercise Science degree from U of A. I love this! My parents got their money's worth.

What do you love about this neighborhood?

People are so nice here. We're all part of a community - that's also what makes it so wonderful for Goddess Fit to be out in the community helping others.


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